How Bunnie XO’s Net Worth Skyrocketed Through Hustle, Podcasting, and Branding

If you’ve been wondering about Bunnie XO’s net worth, you’re not alone. She’s more than just a podcast host or a celebrity spouse—she’s a fierce, independent brand in her own right. Known for her raw, unapologetic style and her hit podcast Dumb Blonde, Bunnie XO has turned her life story into a growing empire. But how exactly did she go from being a backstage personality to a six-figure (or more) businesswoman? Let’s break it down.

Who Is Bunnie XO? A Quick Intro to Her Life and Persona

Before she became Bunnie XO, she was Bunnie DeFord, born in Nashville and raised in Las Vegas. She’s married to country rapper Jelly Roll, but don’t let that overshadow her individuality—Bunnie is a powerhouse with her own voice and hustle. You probably first noticed her alongside Jelly Roll, supporting him at awards shows or appearing in his music videos. But she’s far from just “the wife of a famous artist.”

What sets Bunnie apart is her transparency. She openly talks about her struggles, her past as a sex worker, and the hustle it took to reach financial stability. Her brand thrives on real talk, wild humor, and no-filter storytelling. You see the glitz, but she never hides the grit behind it.

She’s cultivated a unique voice that resonates with people who are tired of fake-perfect influencers. Her style—equal parts glam and gritty—has attracted a loyal audience, and with that comes opportunity. Lots of it.

What Is Bunnie XO’s Net Worth Today?

As of 2025, Bunnie XO’s net worth is estimated to be between $1.5 million and $2 million. While exact figures can’t be confirmed (she’s not handing out tax returns), this range is based on her multiple income streams, public records, and digital footprint.

It’s important to note that this number doesn’t come from inheritance, viral fame, or one lucky break. It’s the result of layered effort: podcasting revenue, YouTube views, brand partnerships, personal business ventures, and a strategically built personal brand. She may be tied to a celebrity, but she’s not riding anyone’s coattails.

Even if you’ve followed her from the beginning, you’ve likely noticed her brand’s rapid growth over the past few years. She’s turned authenticity into currency, and for someone who came from a rough background, that’s no small feat.

Her Podcast: Dumb Blonde and Its Financial Impact

Dumb Blonde isn’t just a podcast—it’s a full-on platform for Bunnie’s personality, voice, and business savvy. Launched in 2019, the show quickly gained traction for its mix of raunchy humor, deep interviews, and raw life commentary. Bunnie has interviewed a wide range of guests—from adult film stars and country musicians to recovering addicts and influencers—and she does it all without judgment.

So how does this translate to dollars?

First, there’s YouTube. Every episode is posted in full on her channel, bringing in ad revenue based on views. Her channel has hundreds of thousands of subscribers, and her videos regularly hit six-figure view counts. With YouTube monetization rates hovering around $3–$10 per 1,000 views, the money adds up quickly.

Then you’ve got podcast sponsorships. Advertisers pay to reach her engaged, niche audience—one that trusts Bunnie enough to listen to her recommendations. A single episode with multiple sponsors can bring in thousands of dollars, especially when backed by consistent listenership.

And let’s not forget merchandise. Bunnie sells branded gear related to her podcast, and her fans are eager to support her. Whether it’s hoodies with bold statements or accessories that echo her fearless vibe, these products add another layer to her income.

In short, Dumb Blonde is a business, not just a show. And it’s a major driver of her net worth.

Other Income Streams: Social Media, Brand Deals, Appearances

Bunnie XO is a content machine, and she’s made sure every post counts. With over a million followers across Instagram, TikTok, and YouTube, she’s in prime position to earn from social media. Sponsored posts on Instagram alone can earn her anywhere from $2,000 to $10,000 each, depending on the campaign and platform.

She collaborates with brands that align with her image—think edgy fashion, beauty lines, or female-centric products. But she’s also savvy about protecting her authenticity. She doesn’t promote things she doesn’t actually use, which keeps her audience loyal and more likely to convert into paying customers.

Bunnie also gets paid for live events, guest appearances, and hosting gigs. Whether she’s showing up at podcast festivals, music events with Jelly Roll, or speaking engagements, she’s becoming a recognized figure on her own. These appearances often come with honorariums or partnership payouts.

And yes, OnlyFans is in the mix too. While she’s not explicit about earnings, Bunnie has confirmed she uses the platform. Top creators on OnlyFans can make tens of thousands monthly, especially when they already have a massive fan base. It’s another income stream that adds to the puzzle.

Entrepreneur Moves: Is She Building a Personal Brand Empire?

Bunnie XO is more than a content creator—she’s a strategist. She’s building a business around her name, her story, and her audience’s trust. From launching her podcast to developing merch and possibly future product lines, she’s thinking beyond likes and clicks.

She’s hinted at beauty and wellness ventures, especially ones that promote self-expression and self-love. Given her massive female fanbase, any such launch would likely do well. And because she’s been so open about her past—cosmetic surgery, mental health, motherhood, trauma—her followers relate to her on a deep level. That emotional connection is a goldmine for any brand.

She’s also investing in digital infrastructure. Her podcast studio is top-tier, her YouTube channel is professionally edited, and her online store is easy to navigate. That kind of polish doesn’t just happen—it’s the result of smart reinvestment and business planning.

So is she building a brand empire? Absolutely. And she’s doing it on her own terms.

What Her Relationship With Jelly Roll Adds to the Mix

You can’t talk about Bunnie XO without mentioning Jelly Roll—but not because she relies on him. On the contrary, their relationship is a masterclass in mutual support. Jelly Roll has been vocal about how Bunnie helped him emotionally and financially before his big break, and now that he’s in the spotlight, he returns the favor tenfold.

Their relationship has also become part of both of their brands. Fans love their chemistry, their honesty, and their rough-around-the-edges love story. They appear on each other’s platforms, boost each other’s projects, and share a huge overlap in fans.

This synergy amplifies Bunnie’s exposure. When Jelly Roll wins an award or headlines a tour, Bunnie is right there—looking fabulous and attracting attention. But instead of just being arm candy, she uses that spotlight to direct people back to her podcast, her social channels, and her store.

The cross-promotion benefits both of them, and while Jelly Roll’s fame may have opened doors, Bunnie’s the one who’s turned those openings into sustainable income.